Post by Mark
There has been a bit of a debate recently regarding the recent Chocolate Bar ads with many women calling the ads sexist and misogynistic. A friend of mine asked me what I thought of the ads and I personally just saw them as funny without thinking much more of them. But then again, I’m a guy and so I might be part of the problem here. I didn’t even know what misogyny really meant until a couple of days ago.
I like to think of myself as a feminist, so I was kinda disappointed in myself for not seeing anything offensive in the ads. But I think that has to do more with the fact I generally don’t read too deep into things. While watching the ad above all I was thinking about was the 80s aesthetics and while watching the ad below all I could focus on was the car (a manual BMW E30 Touring).
I don’t think I’m sexist just because I didn’t see the ads offensive to women at first, but looking at them again, I can see how they could be considered wrong. I’ve had this debate internally in my head a lot, anytime I read in the news about similar issues around the world (well mostly in the States). I always ask myself if maybe we’ve become overly sensitive? or are we just more informed and aware now? Are we overdoing it, or were we not doing enough?
Do you find the Chocolate Bar ads offensive? Or do you think people are just overreacting?